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About the brand

America's fastest-growing mouthwash brand starts as an embarrassing story that your dad loves to tell... except in this universe, he also printed this story on the back of millions of bottles that are stored inside bathroom cabinets across America. 
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​TheraBreath formulas tell a heartwarming story of how far a father will go to solve a problem for his family.

 

Lucky for us, this act of love also bestowed upon the world a gift: a chance to shine, free of bad vibes and bad breath; empowering so many to show up as their most confident self. â€‹

"Beloved by Dentists & chronically online adults alike... 

it's kind of like
dr. katz is papa to us all?"

What I Did

Welcome Series Campaign

I  penned an email announcing the newly revamped TheraBreath D2C website. Peep the way I dialed up the tone to keep readers feeling informed, invincible, and inspired to take action. 

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