top of page
wish_rebrand_ads.png

About the brand

Wish is a shopping app, and the internet's original underdog. Although its past is littered with wacky ads and countless memes, it holds a special place in the heart (and wallet) of millions of treasure hunters around the world.

​​

Visit the Wish app when you're craving a shot of retail therapy without judgement, and without busting your budget. Supima cotton socks? Uh huh. False teeth? On sale, hun. 

"​Wish is reborn (and thrives)
as the world's most lovable marketplace"​

What I Did

Wish ushered in a new era in 2022. I implemented the newly rebranded voice across our most visible channels. 

​​

  • Over 400 homepage banners

  • Tiktok, Meta, Snap, and Google ads

  • Top-performing SEO content

  • Brand activations and experiential

Perimeter banner @ Elland Stadium in Leeds, United Kingdom

Homepage Campaigns

As the sole copywriter on the merchandising team, I wrote over 400 banners that appeared on the homepage of the app. In November 2022, the merchandising campaigns I wrote copy for brought in ~$2M GMV.​

bottom of page