Copywriter

SHAMBAR

 

All-in-one shampoo gets a groovy makeover. 

 

About the brand

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The family behind Chicago's beloved 144-year old Merz Apothecary has revolutionized personal care for the masses. 

 

Introducing Shambar! This does-it-all shampoo+ conditioner + body wash bar replaces 2 bottles of your regular stuff.

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The brief​

 

For this project, Shambar asked for a pre-order website brimming with positivity. I teamed up with superstar Art Director, Cassie, to bring Shambar from launch to life. 

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The deliverables

 

Because of Shambar's 70's-inspired design and anti-minimalist nature, developing an authentic brand voice that amuses and educates shoppers was my top priority for this project.

 

Although it wasn't in the scope of the project, I also took the initiative to create personas, which served as descriptions, for each product.